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So, what is a personalized URL or PURL campaign, anyway?
A PURL is an unique blend of a highly personalized direct mail piece or letter and an online landing page or micro-web site.
Step 1: A personalized direct mail piece is sent.
Each direct mail piece is highly
personalized.
Step 2: The recipient types in their personalized URL and visits their personal landing page.
Step 3: The recipient receives a very personal email reminder to visit their PURL if they do not respond to the direct mail piece within a designated time period. The email links directly to the individual's personal landing page.
Step 4: The goal of each personalized landing page is to persuade the recipient to respond to the call to action. This response could be filling out a contact form, making a purchase, clicking for a coupon, clicking a link to browse another page of your site, etc. Recipients that respond to the call to action make the PURL campaign a success!
Contact Response Builders to schedule a PURL project consultation. Located here in St. Louis? Ask us about a no obligation face-to-face meeting to discuss your PURL project.
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